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Build your own selvedge denim

The Academy gift ideas: A custom built denim for $148 (yes our smart phone pocket fits the iphone 6)! Check out our video from our friends at Cashmere Millionaires…

Text us and setup an appointment: (562) 373-5112

Why Localism? Community is Opportunity

Localism™ connects and empowers locally-owned merchants, organizations and schools. Learn about its mission, initiatives, programs and insights. The Academy is proud to be part of this growing community of Localism! Be sure to visit their inspirational website,

Thank You for your support–we surpassed 250 votes!

The Academy Store Long Beach CHASE $250K Grant

The Academy Featured in American Express Commercial

American Express ‘Our Day’ by Michael Geoghegan from Partizan on Vimeo.

The following credits:
Director: Michael Geoghegan
Production Company: Partizan
Executive Producer: Sheila Stepanek
Director of Photography: Jan Richter Friis
Agency: Wieden+Kennedy Portland
ECD: Mark Fitzloff / Susan Hoffman
Creative Director: Hal Curtis / Tyler Whisnand / Ginny Golden
Art Directors: Aaron James
Editorial Company: Joint Editorial
Editor: Kyle Valenta

The Academy Riding Pants

Our famous 98/2 Cotton/Stretch riding pants is in the second season of production. Most of our customers wore these pants religiously, so we applied various improvements to make it even better.

The Academy special PFD (Prepare For Dye) process of blending the right wash/dye/temperature combination allows the skin to “breathe” during spirited rides.

Thanks for a wonderful year and we’re excited about 2012!!!

The Academy’s Men Asymmetrical Riding Pants

The Academy Store - Men's Assymetical Riding Pants

The Academy Store - Men's Assymetical Riding Pants

From all of us at The Academy – Happy Holidays!

The Academy Store - 2012 Spring Collection, Khmer Cambodia Fashion Week

The Academy Store - 2012 Spring Collection

The Academy Jeans Preview

We are nearing completion with production of our 100% USA cotton selvedge denim jeans designed and made in Los Angeles. Retailing for no more than $160, we’re looking to change what the market can do and how Made In America can work for everyone – not just the overpriced premium market.

Also included in the price of The Academy’s jeans is a lifetime repair scheme. We will repair the jeans in the same room they were first put together in. This includes patching holes, replacing rivets and buttons for no extra labor cost until you decide to retire them. Just prepay the postage here and back, and after a short wait, you’ll have your jeans again and again and again…

Urshuz launch party, Sat the 13th!

Click here for more info.

Gourmet – The 33

Available online or in-store.  The 33 from Gourmet featuring an air infused outersole with premium leather uppers.  An intelligent mash up of a traditional chukka boot and athletic sneaker.