You will be missed.

We’ve teamed up with Imonni to bring you a very special Party Weirdo!

$3 cocktails • $12 pitchers • Free Admission

Come into the shop or buy online here.

Generic Surplus Wingtip Oxford in Black now available online and in store.  $68.00

UV Lights play Party Weirdo this Thursday and John Roller (Ghestapo Khazi) plays post punk, new wave and surf records.  Drink specials include $2 PBR, $3 cocktails and $12 pitchers.  Creatures of the night descend…

Generic Surplus is a new sneaker brand that was founded by the same team that brought us The Generic Man and Generic Costume. Adhering to strong, simple and definitive silhouettes, Generic Surplus’ designs rely on the notion that less is more. The styles range from takes on the classic utilitarianism of a military hi-top to a casual leisurely, boat shoe and plimsole. A recent collaboration between Generic Surplus and the Ace Hotel confirms the recreation of their plimsole with a design being commissioned that draws upon a summer day by the Ace Hotel.

The Generic Surplus brand still draws heavily upon its parent company’s emphasis on the simple. With a conscious lack of branding, the designers behind Generic Surplus instead focus their energy on classic American design. Made in Korea, Generic Surplus offers quality construction and a sturdiness that attests to its manufacturing group’s former life as a skateboarding shoe factory.

Generic Surplus was launched in the Fall of 2008 and the line is quickly gaining recognition for their memorable, thoughtful designs. Generic Surplus is now available at The Academy at our Long Beach location and online soon! Here’s a peak at some of the styles and shots from the Generic Surplus manufacturing line.

Generic Surplus Wingtip Oxford in Grey

Generic Surplus Military Hi-Top in Grey

Generic Surplus Boat Shoe in Grey

More info here.

The Horrors playing tonight at the Fonda with The Kills.

John Whitney, Catalog 1961!  

Whitney reengineered a WWII anti-aircraft gun sight to create these animations. The number of simultaneous parameters look rather complex for such an early computer system. They appear autonomous as well.  An example of the beginnings of artificial intelligence as early as 1944?